cover up...eh?

What's wrong with these pictures?

They say a picture is worth a thousand words. And these two worth two thousand. I dunno but Maybank had always managed to piss me off. Tehsin too has an issue with Maybank.

So what's wrong with these pictures? One is an ad for a Takaful product. The other is for the conventional alternative. I have nothing against them products on offer. What irked me is using the same model for both brochures. Cover up and put on a tudung and you automatically associate yourself with something Islamic. Halal. Open up and say ahhh, and you're not kosher. Oh yes, I have nothing against the model. Sweet girl alright. But belittling the tudung is definitely nothing sweet. Couldn't the same tudung clad shot be used on the conventional brochure? Or the one without the tudung be used on the Takaful brochure? Is Islam being stereotyped here? Will the tudung help sell the Takaful product? Will the tudung put off people from buying the conventional product? Is Maybank running out of ideas? Is Maybank's promotional budget been drastically reduced that it could not afford another model? A Chinese or an Indian girl?

Or maybe they had spent too much on the Angkasawan?

This may not be an issue to most but covering oneself for the fun of it and on alternate days is definitely not on. You wanna cover yourself, cool. Learn the whys, the dos and them don'ts. Do it properly, feel good about it and get on with your life. If you feel more presentable without a tudung, that is your choice. Get on with your life too. But you shouldn't give the impression that it is not a religious obligation to cover your aurat(parts of the body which Islam rules as not fit for public viewing) or make fun of the aurat by making the tudung a fashion statement. And don't blow your boyfriends in public places while wearing the tudung or your mother could be watching your acts on YouTube. And the tudung will not make you look kosher when you make your appearance at the mahkamah syariah for being caught by them religious police the previous weekend in some bar or doing the naughty in some cheap hotel.

Personal choices is one thing. A well known government linked company and supposedly the biggest bank in the land messing up is another. But if they have no qualms losing half a billion Ringgit for being stupid, why should they care about the tudung.